What you see it's what you buy - 360º photography gives a very complete information of the product as it is without hiding parts. When we think of 360º photography we should think in two ways: one as consumers of images and the other as creators.
In the past 360º images were very limited, for users the loading of these clips was very slow and the usability minimal, for producers the manual solutions were very rudimentary and with many steps in post-production.
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Today we are talking about a technology with a degree of maturity that allows us to improve user experiences, thanks to the speed of data transmission, the evolution of mobile devices etc. But it also allows us as producers to adapt our capture system with a wide range of possibilities.
In addition, means less time wasted in the pre-sale as fewer questions arise and returns are reduced. thanks to the perfect reproduction of the product.
What solutions are on the market?
In today's market we have multi-level solutionsfrom rotary tables that only make the product move and trigger a camera, up to automatic 100% solutions which allow full automation of processes, automatic ghost mannequin photography, etc.
When selecting the most suitable equipment for your company, we must analyse the needs and limitations. Based on this we can look for different solutions by varying the:
Hardware
The big differences are in the image quality offered by the hardware itself, automation, rotational precision, repeatability, how it adapts to each product, the sizes and weights we can put on it, the lighting systems it includes, customised solutions or the shooting time.
Software
The most important point, and in this case the determining factor depending on your volume of images, is the software it handles. Do we have a consistent and coherent workflow? How well do the background removal algorithms work? How does the application handle colour? What level of upload automation do we have?
The most economical solutions without sacrificing precision
In our quest to have a scalable system and to be able to offer multi-level solutions, we have found an ideal solution for start-up companies that do not have a large volume of 360º photography.
We work closely with Noxon, a Navarra-based company which produces high quality rotary tables, among other products.
With capacities up to 150 kg and 2m in diameter these rotary tables have a smooth and precise enough movement to automate image capture. Ideal for bicycles and motorbikes.
In order to be able to assemble the images into a 360º object, we will need to acquire external software that makes the final clip of images.
However, at what point is an automated solution 100 % worthwhile?
- If you have a large volume of images.
- If you have problems cleaning the funds.
- If you are looking for a quick solution to generate 360 product images.
- If you have no photography skills.
- If you need to upload images and prepare them automatically to different platforms or servers.
- If you need to repeat lighting according to product types and different seasonalities.
- If you don't have much space.
What to look for in an automatic solution?
- Versatility, that the investment serves several purposes and that it can evolve over time without the need to contract annual licences. Pay, but within reason.
- Personalisation, that the machine can be adapted to 100 % % to your products and needs.
- Quality of light, lighting is still the most important thing in the image, a machine that allows me to use photographic light that can show the volumes of the product or adapt the light according to the needs of the set.
- Support, have an emergency support service that understands the needs of the business. Just as in a factory, a production machine should be down for as little time as possible.
- TrainingThe assistance of qualified personnel to train the team in charge of taking the photographs, remembering that these are industrial machines that have to be adapted to get the most out of them and obtain the best results according to the needs of each company.
Lhe most automated solutions
For several years we have been looking for a good solution with a real differential point that can be adapted to your products, that offers a good service and support. In this search, we believe that the German company Picture Instruments offers us these resources.
Picture Instruments offers automatic 100% solutions covering all fields of e-commerce, from the smallest objects such as jewellery, wine bottles, bags, ghost mannequin, models, to the largest objects such as bicycles, motorbikes, cars.
Probably the fastest 360° product photography process with background removal. Its hardware can be customised and custom solutions can be developed.
The differential point is their software, the algorithms that they handle today according to our analysis are the most advanced and precise, allowing to clean backgrounds in a perfect way even with the most complicated products. In addition, the support seems to us to be a differential point of Picture Instruments with respect to other companies.
With the "one-button" end-to-end automation solution, the image will be captured, background removed, re-scaled and uploaded to the servers, with the possibility of generating different workflows according to the customer's needs.
Picture Instruments has a wide range of products but they are also able to develop customised solutions for your company.
