Who are we?

Tx-lab, under the official name Beyond Image SL, is a professional consulting and distribution company that represents international brands in the photography and video industry in Spain.

Founded in 2009 in Barcelona by Txomin Ruiz de Larramendi and Ramona Steffen, Beyond Image has built a network of clients and distributors throughout Spain.

Brands such as ALPA, Foba, Seitz Roundshot, Rodenstock, broncolor, Permajet and GTI have trusted us for more than 10 years. This was followed by companies such as f-stop, Inovativcarts, Novoflex, Tentacle Sync and more.

We provide full commercial and technical know-how for pre- and after-sales installations and logistics with a warehouse based in Estella/Navarra.


Our showrooms

Showroom Estella (Navarra)
Ps. Inmaculada 41, 1º dcha.
31200 Estella/Lizarra
T +34 934 361 405
E info@tx-lab.com

Showroom Barcelona
Rubio i Ors 17, bajos 2
08041 Barcelona
T +34 934 361 405
E info@tx-lab.com

In order to give you the best possible service: Please visit us by appointment only.
Monday - Friday: 9 - 14h + 16 - 19h

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The structure of our group of companies

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beyondimage.co.uk

Consultancy
It is a consultancy specialising in the photography and video market.

tx-lab.com

B2B distribution
It is the distribution channel for brands such as ALPA, Novoflex, f-stop, broncolor, PermaJet, Roundshot etc.

photofactory.com

B2C online sales
It is our online sales channel for products that we import and others that we like for their quality.

The team

We are a dynamic team, highly specialised in the processes in which the image is involved.
Always up to date with new developments in the photo/video market we love to find specialised solutions for your projects.

Txomin Ruiz de Larramendi

Director of tx-lab, sales and consulting manager

M. +34 658 979 229

With more than 15 years dedicated to the world of images, Txomin has become an expert in photography and video. Finding solutions for the impossible is his speciality while remaining calm.

Training:
- Senior Technician, Interior Design, Loroño (1997)
- Photography and Digital Creation, Terrassa (2006)
- Bachelor's Degree in Photography and Digital Creation (2012)

Complementary training:
- UGRA Expert certification for standard offset processes, Switzerland
- RIPs and EFI, Germany
- Monitor operations, softproof workflows, Germany

Languages:
fluent English, basic German, native Spanish

Ramona Steffen

Corporate & Marketing

M. +34 697 131 551

After more than 15 years of experience in the field of branding and business, I enjoy accompanying the client from the beginning in the development of a strategy, organising their ideas and content.

Training:
- Information and Multimedia Dipl. HFG Gmünd (2006)
- Postgraduate in Digital Publishing, BAU Barcelona (2013)

Languages:
fluent English, fluent Spanish, basic Catalan, basic French, native German

Sunday Ruiz de Larramendi

Administration

Invoices, receipts, expenses... everything goes on Dino's desk.

Training:
Graduate in Business Studies from the University of La Rioja.